Secret Recipe's History in Malaysia

History

Secret Recipe founded in 1997 by Dato Steven Sim and started their franchising in 2000. The initial stage was to franchise to close friends and family within Malaysia. The growth of the outlets was good and Secret Recipe received many requests to franchise outside the Klang Valley like Penang and Ipoh.Throughout the years, Secret Recipe fine-tuned the franchising system because it was very important to have a strong system to control the consistency and quality of the products.

It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 300 café outlets to date. Secret Recipe Cakes & Café's concept can be found in prime urban locations and shopping malls in major cities in the region including Singapore, Indonesia, Thailand, The Philippines, Brunei, China and Australia.