Background
Secret Recipe Cakes & Cafe was founded in 1997. It has crafted its fame with the offering of an extensive and
irresistible range of fine quality gourmet cakes. The brand has since evolved
to become one of the fastest growing concept cafes, with more 180 outlets in
the region, and is still growing.
Secret Recipe lifestyle concept café &
restaurant chain, features a modern and metropolitan setting and can be found in
prime urban locations and major shopping cities across the ASEAN region.
Originating from Malaysia, Secret Recipe is the largest café chain to date in
the country, and spreading its success across the ASEAN region, Secret Recipe
is present in the metropolis of Singapore, Thailand, Indonesia, Philippines,
China, and now Pakistan.The café has won numerous awards across the region for
its authentic food recipes and fine quality cakes including :
1. “Best Cheesecake Award”
2. “Most Original Chocolate Award”
3. “Best Lamb Stew Award”
4. “Indonesian’s Best Restaurant
Award”
5. “Singapore’s Excellent Food Award”
6. “Malaysia’s Best Local Restaurant
Chain”
7. “Best Casual Dining Restaurant of
The Year - Hospitality Asia Platinum Awards”
8. “Best Brand Food & Beverage
Cafe - The Brand Laureate Asia Pacific”
9. “Best Restaurant Award -
Philippines Tatler”
Mission
"At Secret Recipe, we continuously
strive to surpass our own commitments, and to be recognized as a leader in our
industry. The philosophy of practicing quality and high standards is the utmost
important brand value at Secret Recipe. Our principle remains the same in
giving the best satisfaction to our valued customers."
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